The main goal of the market-oriented portfolios is answering the question which products or strategic business units need more financial attention and which units could offer this attention. BCG framework comprises of four cells whereas GE framework comprises of nine cells. The specialty unit is appraised against relative piece of the pie and industry development rate in former matrix however the business unit is appraised against business quality and industry allure in later. Group Members NAMES Kajol Dave Aditi Desai Nidhi Desai Bhoomi Dhakan Neha Dhebe Chirag Dodiya Shrujal Doshi 3. McKinsey’s built a robust “Knowledge Network” much earlier than BCG. In the early 1970's the Boston Consulting Group developed a model for managing a portfolio of different business units (or major product lines). The GE / McKinsey matrix is similar to the BCG growth-share matrix in that it maps strategic business units on a grid of the industry and the SBU's position in the industry. It helps multi-business corporations evaluate business portfolios and prioritize investments among different business units in a systematic manner. Edit this GE McKinsey Matrix template. At the height of its success, the growth share matrix was used by about half of all Fortune 500 companies; today, it is still central in business school teachings on strategy. The BCG-matrix and the McKinsey-matrix are both market oriented portfolios. It was published in one of BCG’s short, provocative essays, called Perspectives. This technique is used in brand marketing and product management. While Mckinsey really started investing in this during the early 2000’s, BCG did not start building out its knowledge network until after 2010. Free case studies. This matrix is a strategy tool that provides guidance on how a corporation should prioritize its investments among its business units, leading to three possible scenarios: invest, protect, harvest, and divest. BCG Matrix VS GE Matrix. BCG vs GE Matrix 1. The GE McKinsey Matrix was developed in the 1970s after General Electric asked its consultant McKinsey to develop a portfolio management model. The BCG growth-share matrix displays the various business units on a graph of the market growth rate vs. market share relative to competitors: BCG Growth-Share Matrix As well as good communication with clients, BCG also place more emphasis on collaboration with their clients, going beyond the top level of management and including middle management in the process. GE McKinsey Matrix with Brief Instructions. The GE McKinsey matrix is a nine-box matrix which is used as a strategy tool. Free interview videos. The GE/McKinsey matrix is divided into a 3×3 grid (see below) to provide a more fine-grained view of the strategic position of a business unit or product than the simple 2×2 BCG matrix. Consequently this leads to considerations on the BCG & GE Matrix SYBMS 2. The BCG matrix is a visualisation of where a company sits in its market in comparison to its competitors. Get our free prep material. McKinsey, BCG and Bain receive thousands of applications every year—over one hundred per available job in fact. The growth share matrix was created in 1968 by BCG’s founder, Bruce Henderson. GE McKinsey Matrix vs BCG Matrix. This is due to McKinsey getting a head start on building its own internal knowledge function several years before BCG. To give yourself the best chance of being offered an interview, make sure to check out our Resume and Cover Letter Courses.